A plat map and a ledger. Everything we make is measured, stamped and signed.
Multifamily acquisitions · Charlotte metro ring · sampada.capital
An interlocked S and C, struck inside a closed frame.
The letterforms are drawn from a high-contrast didone serif and locked so the terminal of the S nests inside the aperture of the C. The frame is the deal slate — a boundary around an asset. It never opens.
Primary monogram · 1:1 · gold on navy
Horizontal lockup · navigation, email signature
Icon
Gold ink
Navy ink
Clear space & minimum size
Clear space on all four sides equals the cap height of the S. Minimum reproduction: 16 px digital, 8 mm print for the icon; 24 mm wide for the full lockup.
Animation
The frame draws clockwise over 1.1 s, then the monogram wipes upward over 0.9 s on a 0.32/0.72/0/1 curve. It plays once on first load only, and is disabled under reduced-motion.
Two families: a deep navy field and a struck gold. Bone carries the words.
Gold never covers more than roughly 10% of a surface — it marks the one thing that matters on the page. Navy carries the ground; bone carries the reading.
Deep Navy
Primary ground
#0A1628
oklch(0.185 0.043 258)
--background
Plat Navy
Surfaces, plates
#16233A
oklch(0.235 0.045 258)
--surface
Rule Navy
Borders, dividers
#22314B
oklch(0.288 0.05 258)
--surface-2
Struck Gold
Accent, CTA, mark
#C9A227
oklch(0.755 0.125 88)
--primary
Light Gold
Hover, highlight
#E0C25C
oklch(0.855 0.098 90)
--primary-light
Deep Gold
Press, shadow edge
#9C7C1B
oklch(0.61 0.108 82)
--primary-deep
Bone
Body & display type
#EDE8DD
oklch(0.945 0.012 85)
--foreground
Slate Bone
Secondary type
#A3ACBD
oklch(0.715 0.028 255)
--muted-foreground
Ratio
70% navy field · 20% bone type · 10% gold. Never invert this.
Contrast
Bone on Deep Navy clears 14:1. Gold on Deep Navy clears 8.9:1. Never set gold type below 11 px.
Navy: Pantone 296 C equivalent. Gold: Pantone 4515 C, or metallic 871 C on cover stock.
Fraunces
Display
Headlines, pull quotes, the wordmark. Semibold, tight tracking, optical size high. Never below 20px.
Inter
Text
Body copy, labels, form fields. Regular and medium only. 16–18px body, 1.65 line height.
JetBrains Mono
Data
Eyebrows, figures, cap rates, prices, captions. Always uppercase for labels, tabular for numbers.
Drawn on the same 24 grid as a survey drawing.
1.25 px stroke, square caps, no fills, no rounded corners beyond 1 px. Every icon reads as a plan symbol, not an app glyph. Stroke stays gold at 70% opacity; it goes solid on hover.
Grid
24×24 viewBox, 2 px keyline margin, geometry snapped to the half-pixel.
Sizes
16, 20, 24 and 28 px only. Never scale an icon to a size in between.
Pairing
One icon per row of data. Icons never appear inside buttons except the advance arrow.
- Keep the gold frame closed — it is the deal slate, and it always encloses the mark.
- Give the mark clear space equal to the height of the S on every side.
- Place the logo on Deep Navy, Bone, or a photograph darkened to at least 70%.
- Use the one-colour gold or one-colour navy mark when printing on a single ink.
- Set the tagline in JetBrains Mono, uppercase, at 0.36em tracking. Never tighter.
- Keep numbers tabular — rents, caps and prices align in a column or they are wrong.
- Do not rotate, skew, arch or add perspective to the monogram.
- Do not recolour the mark outside the palette — no gradients, no chrome, no drop shadow.
- Do not restyle SAMPADA in another serif or letterspace it below 0.14em.
- Do not place the mark on a mid-tone or busy image without a darkening scrim.
- Do not stretch the frame to fit a container — scale it proportionally.
- Do not reconstruct the S/C by typing letters; always use the supplied vector.
Voice in one line
Publish the numbers. Say what we buy. Never oversell a market we have not walked.